Setting a goal is a sacrifice.

When you set a goal, you’re committing your energy to work on achieving that goal. And that means sacrificing work on other projects.

That is, unless you’re following Liv Tyler’s character in Empire Records’ lead: doing all the things and secretly addicted to speed. But let’s assume you’re not.

Performance enhancers aside, you want to make sure your goal is worthy of the sacrifice you’re about to make to achieve it.

With so much at stake, how can you be sure your goal is the right one?


1. Start with the End in Mind


What do you want to achieve? In business and in life?

What do you want to be? What do you want to do? What do you want to have?

Is your goal, in its current form, going to afford you all you want to be, do, and have? If not, adjust your goal!

This is not just for revenue goals – this goes for lifestyle goals too. If you want to be available to pick your kid up from school every day, don’t set a goal that will require you to travel.

But do remember that most goals can be adjusted to suit your desired lifestyle with a little out of the box thinking, so keep brainstorming!


2. Make it Achievable


Now that you know what you want, refine your goal so that it is achievable.

Achievable is the A in SMART goals for a reason. You have to believe you can make your goal, otherwise you’re going to get discouraged and quit.

Whether a goal is achievable is subjective. That means you get to decide what’s right for you.

Many people will go for an incremental goal. If you’re making $4000 a month, you might set a $5000 per month goal. It’s a 20% increase which is still fairly big, but it’s not an unbelievable amount.

Some people will go for the big stretch goals.

For example, I took an online course with Kimra Luna when she was just starting out. Her husband was working at FedEx and they were living paycheque to paycheque.

Very quickly she made enough money in her business that her husband could quit his job. The next month she made $60,000. Reflecting on that $60,000 month, she set a goal to make a million dollars. And within a few months, she reached that million dollar goal.

A big, stretch goal was motivating for Kimra, but it won’t be motivating for everyone. 

That kind of big goal could be just what you need, or it might be a soul crusher if you don’t believe you can do it.

Choose your goal carefully and be sure it’s perfect for you.


3. Be Accountable


Being accountable means being responsible for reaching your goal. The trouble is, as humans, we tend to let ourselves slide on our goals.

Studies show that telling someone about your goal can double your chance of reaching it. That’s pretty good odds.

Finding yourself a business or goal setting buddy could mean the difference between achieving your goal, and letting it fall by the wayside.


When setting your goal, keep the end in mind, make it achievable, and hold yourself accountable, to set yourself up for success.